Our range of high-specification products mean we are uniquely positioned to benefit from a number of long-term global growth trends, many of which are driven by government regulations and environmental initiatives.

OUR INPUTS

Financial

Strong financial performance through innovation, cost control and high returns on capital.

Sustainability

Developing products to reduce maintenance and improve safety and environmental efficiency.

Product innovation

Developing market-leading products at the forefront of technology within the industrial markets.

Intellectual assets

Protecting our product innovation by patents, trademarks and intellectual property licences, and processes.

Human capital

Dedicated and experienced senior management team with a focus on performance.

Relationships

Dialight has multiple routes to market through established distribution networks and selling directly to the end customer. Our sales approach targets plant managers as well as the corporate decision makers.

what we do

We research market trends through internal and external marketing. Customer feedback is channelled through the product strategy board to identify products that meet investment hurdles. Products are designed in-house using the expertise gained over the past 10 years as the market leader in the LED industrial market.

Our customers count on their lighting to last in critical areas. The power supply is the lifeline that enables their fixtures to perform for the long-haul. Unlike competitors who use off-the-shelf power supplies, we design our power supplies in-house. Fully integrated thermal design provides optimized thermal dissipation and protection against environmental contaminants & vibration related failures. This allows us to provide a 10 year warranty.

We make prototypes that are used to validate suitability for manufacture and as a basis to gain the mandatory safety certifications required in order to be able to sell our products. Using the capabilities of our manufacturing partner, we have the ability to deliver new products to market quickly and the capacity to scale with market requirements.

Our sales model is direct specification sale to end users, transacting through distributors. Direct sale allows the value proposition to be articulated, distributor inclusion enables simplified contracting and support for larger supply contracts.

how we create value
Research and analysis

  • Investment in technology and product development updating and expanding its product range
  • Close integration of power supply, optics and lighting designs
Design and design realisation

  • Market-leading products to reduce maintenance, improve safety and reduce energy consumption
  • Proof of concept and product return on investment to ensure that key performance indicators (“KPIs”) are met
Prototyping

  • Pilot plant is being established in the US, and the Group has significant in-house testing capabilities
A flexible supply chain

  • We partner on the assembly part of our supply chain to gain flexibility and speed
  • We establish distribution networks and sell
    directly to end customers
Multi-channel distribution model

  • Established distribution networks through electrical wholesalers
  • Sales directly to end customers
  • Automation partnerships continue the expansion of the distribution channels
who we create value for

SHAREHOLDERS

We aim to deliver value to shareholders through the development of sustainability enhancing products which create market demand and generate better returns for shareholders.

EMPLOYEES

We understand that intelligent innovation requires a way of working that supports the development of new ideas. Our entrepreneurial culture offers a creative working environment with scope for individual responsibility and personal achievement.

CUSTOMERS

Many of our staff work directly with customers, which enables them to gain a deep understanding of their business and the solutions they need for the challenges they face.

COMMUNITIES

We provide employment and opportunities for development for staff in 15 countries around the world.

GOVERNMENTS

We support the local economies by creating employment and paying local taxes while helping to reduce carbon footprint through the provision of more energy efficient products.

Competitive strengths

The Group addresses the needs of customers in heavy industrial locations where lighting is seen as mission critical. Dialight focuses on niche markets where its products are designed to meet the certifications and specific requirements of our customers. These are markets with significant barriers to entry as their environments demand continuous, reliable and efficient lighting solutions. Dialight is engaging in a focused plan of geographical growth in established and developing markets to ensure its long-term business sustainability.

How our business model and strategy work together

Our business model is based on value creation and value capture. Our strategy creates our unique and valuable position with our target markets.